Last month, a Portland boutique owner asked me a question I hear often: "Isn't email marketing dead? Everyone's on social media now." I showed her the analytics from another client, a local restaurant, that generates $12,000 in monthly revenue from their email campaigns alone. The truth is, email marketing isn't just alive – it's thriving.

Consider this: While social media reach continues to decline due to algorithm changes, email marketing still delivers an average ROI of $42 for every $1 spent. What's more remarkable is that 81% of small businesses rely on email as their primary customer acquisition channel, and 49% of consumers want to receive weekly emails from their favorite brands.

The Real Value of Email Marketing

Let me share a recent success story. A small Portland coffee shop was struggling to maintain consistent sales during off-peak hours. After implementing a strategic email marketing campaign targeting different customer segments with personalized offers, they saw:



• 34% increase in afternoon sales
• 45% higher customer return rate
• 28% boost in average order value
• 3x more customer referrals

Customer Journey Mapping

We analyze how your customers interact with your business and create email sequences that nurture these relationships.

For example:

• Welcome sequences for new subscribers
• Post-purchase follow-ups
• Re-engagement campaigns for inactive customers
• VIP customer nurturing
• Special occasion automations